Lane Bryant’s #ImNoAngel Campaign Still Misses The Mark

Sass & Balderdash

On Monday, Lane Bryant revealeda new body positive campaign featuring models Ashley Graham, Candice Huffine, and more using the hashtag #ImNoAngel. The advertisements are being used to promote Lane Bryant’s Cacique bra collection. The campaign challenges beauty standards, perhaps most notably by denouncing the term “Angel,” which has become synonymous with Victoria’s Secrets famouslyslim print and runway models. As a woman who spent most of her life being fat and who still bears the stretchmarks, loose skin, and cellulite that have inspired their share of body shame since losing weight, I strive to be as body positive as possible. Even though I waver in my own efforts to embrace my body unconditionally, I think every woman deserves to feel confident and sexy in her own body. Despite supporting beauty in its many shapes and sizes, sometimes these body positive initiatives miss the mark for me, and Lane Bryant’s…

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